Local culinary social center – Strauss Group לוגו שטראוס

The Culinary Center in Karmiel was launched in April 2019 by the Food division of Strauss Israel. The center’s initial goals were “to open our kitchen” to the general public so as to encourage transparency, reveal our story and the processes of preparation of Achla salads and hummus, and run an experiential interactive hummus workshop. In 2020, we hosted over 2,000 visitors at the Culinary Center.

Between 2019 and 2020, we worked on partnership planning and recruitment, and we adapted the center for the development of additional activities. The current goal is to transform the center into an innovative social center in line with Strauss’ nutritional and gastronomical strategy. We are preparing to launch the Cook4Good program that teaches cooking skills and business management in the culinary sphere, which will provide the initial tools for entry into the professional field, and will include culinary skills, food security, balanced nutrition, self-branding in the digital world, pricing methods and proper business conduct. 

The vision of the program is the be a one-of-a-kind culinary center for the residents of the Galilee that will serve as a regional socio-economic lever. It will provide an innovative training program and will expose its participants to the culinary world, while providing them with related business and professional skills.

Need Goals Target Audience
Population: Receiving tools with which to participate in the culinary field for the sake of social mobility for cooks and entrepreneurs from the Galilee region Expose the residents with skills and an interest in turning a culinary hobby into a professional business Cooks and entrepreneurs in the culinary field from the diverse populations located in the Galilee region
Galilee Region: Economic and social strengthening of the region and utilization of cultural, communal and traditional assets. Provide professional tools and training to entrepreneurs with small businesses to enable them to raise their level.
Strauss: Contributes to the community by connecting the communities through the culinary arts.

As a result of the Corona crisis, the Culinary Center was temporarily closed to the public and the staff’s activities were adjusted for this period.  The center’s management concentrated on leading the volunteer social activities of the Food division of Strauss Israel, focusing on alternative social activities to answer current needs, such as packing food baskets, phone calls to senior citizens living alone in the northern region, and more.

This activity supports 2 of the UN Sustainable Development Goals

  • Zero Hunger (2)
  • Good Health and Well-Being (3)