Nurturing a Professional Community and Research in the Field of Food – Strauss Group
Nurturing a Professional Community and Research in the Field of Food – Strauss Group

Nurturing a Professional Community and Research in the Field of Food

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Roots is a gastronomic platform on social media that was established by Strauss for professionals who work with food in all its forms. The platform deals with local food and its aim is to empower the local food system, while recognizing Strauss’ integral role in this system. Through the Roots platform, we collaborate with a range of organizations, men and women who share a mission with us to provide high-quality, tasty and healthy food to the millions of residents of Israel.

Currently, there are about 500 members in the community, professionals from the local food community and 30 mentors from various fields, and most of the activities are conducted online. As part of the community’s activities, a mentoring program will be set up for a team of local manufacturers; local manufacturers will receive benefits in the form of advertising and promotion of their online stores on the Strauss+ app; a dedicated academy will be set up for the platform, and more.