About Strauss Group – Strauss Group
About Strauss Group – Strauss Group

About Strauss Group

Strauss Group is an international food and beverage company, which aims to improve the lives of people with fresh, tasty, nutritious and innovative products. The Group’s home base is in Israel. Its companies manufacture at 29 sites around the world, and market and sell products in 22 countries. In 2020, the Group’s consolidated sales turnover was approximately 8.6 billion shekels. There are over 16,000 people employed by Strauss Group, and indirectly, the Group provides employment to independent distributors, suppliers and thousands of business partners around the world. Strauss Group is traded on the Tel Aviv Stock Exchange and is one of the companies on the TA-35 index, which tracks the largest public companies in Israel. The group is rated IIAA+ stable by Maalot, a subsidiary of Standard & Poor’s.

At Strauss, we ascribe great importance to our strategic partnerships, out of the belief that they create opportunities to expand our supply for the benefit of consumers around the world. We have partnerships with leading and highly-regarded multinational companies – including Danone, PepsiCo, Virgin and Haier, as well as leading local entities such as Sao Miguel in Brazil, and Yotvata and Yad Mordechai in Israel.

Strauss Group manages a portfolio of four companies:

Strauss Israel

The largest food and beverage company in Israel in terms of sales, operating in the areas of milk and dairy products, fresh dips and spreads, salty snacks and confectionary, coffee, olive oil, honey and more.

Strauss Coffee

Operating in 10 countries with 16 brands. The company leads the coffee markets in Israel and Brazil and is among the top 10 coffee companies in the world in terms of market share.

Strauss Water

Specializes in filtered water solutions and offers hot and cold water coolers for home and business use. Strauss Water leads the market in Israel, and operates in China through a partnership with Haier and in the U.K. through a partnership with Virgin

Sabra and Obela

Companies co-owned by Strauss and PepsiCo in the fresh dips and spreads sectors: Sabra in North America (United States and Canada), and Obela in Mexico, Australia, New Zealand, the Netherlands and Germany

OUR VISION
Make wonders out of the most basic things
OUR VALUES
Caring and Daring | Fervor and Responsibility | Teamwork
OUR MISSION
 Improve people’s lives