In 2019, we embarked on the development of a new sustainability strategy for Strauss Group. After assessing and identifying the global trends, and analyzing the United Nations’ Sustainable Development Goals, we focused our key areas of influence and defined where we have an intrinsic impact and can create value. We identified the topics we would continue with and in parallel, we chose areas of activity where a significant leap forward is required, while the whole process is influenced by the main mission that we’ve taken upon ourselves – to be a company that improves the lives of people.
The COVID-19 pandemic deepened our understanding of the importance of running a sustainable company, of planning processes, products and relationships with the people in the company, with our suppliers and everyone who is part of our ecosystem. The pandemic strengthened our approach to mutual responsibility. The struggle to maintain resilience, and enable recovery and a better future, accelerated the realization that we had to set extended goals and implement additional improvement plans. Accordingly, we set broader sustainability goals, which translated into goals for our subsidiaries and are currently being validated and approved in the Group’s senior management forums.
As part of our commitment to promoting sustainability, we defined a series of key and significant ESG (Environment, Social, Corporate Governance) goals for our Group activities. We chose five major areas in which we set ambitious goals for 2030.
Nutrition and Health: Over decades, the Group has been developing, manufacturing and marketing high quality food products. In the past few years, we increased our investment in improving the nutritional composition of our products out of the understanding of the increasing connection between food and public health.
We intend to increase our investment in improving the nutritional composition and value of the Group’s products, so that by 2030, we will have continuously improved about 75% of our product portfolio.
Unique dietary preferences and needs: In parallel, we are working to create varied choices and to provide solutions for populations with unique dietary needs or preferences. Following the investments that were made in the past year in this area (seen in our full Sustainability Report), we will expand the range of products that are tailored to various needs and target markets so that at least 30% of our product portfolio will offer solutions for special dietary needs and will offer people a broad range of choices. We will also continue the Group’s efforts to promote conscious nutrition among diverse communities.
As part of our ongoing commitment to promoting conscious nutrition, we have committed ourselves to improving Inclusive design and accessible packaging, and we will assess all our products packaging with the aim of testing and adapting them for use by all people.
Sustainable Supply Chain: We understand that in order to manufacture food in the best way possible, we have to look at the entire food supply chain. Mapping the challenges of our supply chain led us to take action in a number of areas of focus:
Reducing food waste: At every company in the Group, we will perform assessments and make adjustments to processes, starting with the dialog with suppliers and farmers, to manufacturing processes in the Group’s factories, logistics chain and distribution, and points of sale, in order to enable us to reduce our food waste to 0%.
Sustainable Packaging: Along with food, one of the challenges of the food and beverage industry is the impact of plastic on the environment. We will work to develop and use sustainable packaging, aiming at 100% recyclable, reusable or compostable packaging.
Climate: Climate change and global warming are global challenges. As part of our responsibility to reduce our environmental impact, we will promote a number of issues including a commitment to 0% landfill waste by 2030. We will work with partners to reduce our carbon footprint, and we will join coalitions and endeavor to become a company with zero carbon emissions by 2050.
Water: Is a significant part of our activities and the future of us all. We believe that everyone deserve access to safe, good drinking water. Therefore, we will make every effort to significantly improve the water management and aim for a 20% reduction in water per ton of product. We will work to promote the accessibility of safe, clean and tasty drinking water, and we will continue to invest in developing technologies to offer more people access to good water, including in developing countries and emerging markets. In every area of activity, we will encourage and assist with educating the public on drinking water as part of a healthy lifestyle.
People: They were and will always be part of our way, our partners in fulfilling our mission, whether they be our employees, suppliers, customers or anyone who is part of our positive way of producing food. Fifteen years ago, we chose the issue of diversity and inclusion out of a moral commitment to helping people create a better future, alongside a deep belief that a company without diversity cannot succeed in the long run.
Looking ahead to the coming decade, we will continue to promote gender equality within and outside the Group. Today, after a decade of internal investment in the organization, the rate of women in management positions in the Group is 45%. Working with communities within the company, we set a goal of 50% women in management positions by 2024, and we will expand this with the goal of 50% women in middle and senior management roles by 2030. We will also promote diversity and inclusion in order to reach 10% representation of diverse populations in the Group’s management (people with disabilities and populations from diverse sectors in line with the Group’s areas of activities).
Out of a responsibility to our sources of raw materials and how they are manufactured, we will implement a gradual process full coverage of human rights due diligence in our Group activities and among our suppliers (Level 1).
We will continue to assist and create partnerships with Civil Society Organizations that promote diversity and inclusion and socio-economic resilience in the main countries we operate in.
Through these goals and commitments, we will work to become a trustworthy company. A company that creates value for the lives of people, a company that takes responsibility for its actions, regarding the environment as well, and is committed to a better future for future generations as well.
This report is another milestone on our continuing journey towards sustainability. Many good people worked on the many activities and components that can be seen in our 2020 sustainability efforts, and it’s important to me to thank them from the bottom of my heart for all their work. Without you, none of this would have happened.