SDGs – Strauss Group לוגו שטראוס
SDGs – Strauss Group


Connecting Sustainable Development Goals to Strauss Activities and Reporting

The United Nations Sustainable Development Goals in 2015 include 17 goals and 169 sub-goals, aiming to close global development gaps by 2030. These goals represent a global work plan for achieving a better and sustainable future for all. These goals address the global challenges facing us, including those related to poverty and hunger, inequality, climate change and environmental degradation, peace and justice. The 17 goals are intertwined, and the aim is to address them all by 2030 so that nobody is left behind.

The Strauss Group believes that connecting to global sustainability goals is a business opportunity, and a significant one, enabling it to identify where significant gaps exist in its areas of business, so that it can focus and develop its activities in directions that generate maximum value. Connecting to the goals helps the Group communicate in a global language and deepen meaningful activities in global ways.

This year, we performed an in-depth mapping of the Group’s activities in relation to the 17 global targets and 169 sub-targets derived from them, in order to identify the most relevant targets for the Group. In the first stage, we performed a review of all the group’s activities and matched them with the sub-goals, in order to produce an accurate and comprehensive mapping. In the second phase, a matrix (SDG Heat Map) was built based on two parameters: the ability of the Group to influence each of the objectives and the relevance of each of the goals to the business activity, as well as the business opportunities inherent in them. These parameters were rated based on current and potential work. The resulting matrix helped identify the Group’s position with respect to each of the goals and identify the goals that are most closely aligned to the Group’s core work. We believe that this mapping will help create the most realistic image for identifying the opportunities that exist for us, in order to establish shared value projects for maximum value creation. In addition, the process will be used by the company in planning and developing its future sustainability strategy.

For further reading regarding each goal, click on the selected goal

Clean water and sanitation (6)

Developing and manufacturing diverse and accessible water bars for the use of different population, and encourage the quality and delicious water drinking. • Developing innovative solutions to encourage water drinking. • Donating water bars for the community to raise access to water. • Progress in water and water waste management towards the goals.

Climate Action (13)

The food sector is a major source of environmental impact, but may also be one of the biggest casualties of climate change. Water scarcity will affect the output of various crops and threaten the ability to feed a growing global population and the livelihoods of millions of rural residents who depend on agriculture for their incomes. Sustainable agriculture can be part of the solution. We are making efforts to improve our climate change impact by reducing direct and indirect greenhouse gas emissions as a result of our production processes as well as helping farmers improve their environmental management and sustainable use of their land.

Relevant Goals:

13.2 Integrate climate change measures into national policies, strategies and planning.

Examples of Activities:

  • Reducing greenhouse gas emissions per ton of product: 3% reduction since 2018, 13% since 2016.
  • Preparing to incorporate climate change risk attitudes into the strategic work of the group.

Decent work and economic growth (8)

Gender Equality (5)

Female majority in decision making (58%) in Board if Directors. Promoting women to managerial positions, from 36% in 2011 to 45.4% in 2020, and with the goal of 50% by 2024. 2020 procurement in Israel from women-owned businesses in the sum of NIS 123 million. Relevant Goals: 5.5  Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision making in political, economic and public life. 5.7  Undertake reforms to give women equal rights to economic resources, as well as access to ownership and control over land and other forms of property, financial services, inheritance and natural resources, in accordance with national laws. Examples of Activities:
  • Support agriculture for productivity and quality improvement, especially in the coffee sector, including the Rwenzori area farmers and the Florada project in Brazil.
  • “More than One Cup” project, through which we work to improve the capacity of female coffee growers in developing countries and help develop their skills in order to increase their contribution to local prosperity. In 2020, there were 14,400 participants in the program, in 10 partnerships.

Good Health and Well-Being (3)

As one of the largest food companies in the country, we take great responsibility for the issue of consumer health and the population. We do this by continuing to make improvements regarding the issue with all our stakeholders, improving the nutritional profile of our products, and reducing unnecessary components and components that do not conform to a healthy lifestyle. Increasing the supply of products that can be integrated into a healthy lifestyle and reducing those that do not.

All this, along with education and awareness and increasing initiatives for diverse communities. Also, enhancing our activities on a healthy lifestyle with Strauss employees and suppliers

Relevant Goals:

3.4  By 2030, reduce by one third premature mortality from non-communicable diseases through prevention and treatment and promote mental health and well-being.

Examples of Activities:

  • Improving the nutritional profile of the products and adding products suitable for other new health considerations, such as gluten-free products and the like;
  • Implementing the nine principles of the balanced nutrition strategy;
  • Reducing sugar, salt and fats in products;
  • Collaborating with MeHayom (in Hebrew: "From Today"), which focuses on healthy lifestyle education, contextual nutrition and diabetes prevention, supporting a pilot project in 30 boarding school;
  • In 2019, initiating a new project to promote conscious eating education for teens with the ORT network.

Industry, Innovation and Infrastructure (9)

Developing and launching of new products; Innovation in Improvements - Using innovative technologies to improve the products from both the nutritional composition and the way of packing, taking the environment into account; Open Innovation in a New Model - Establishing and leading the FoodTech community in Israel since 2011. Relevant Goals: 9.5  Enhance scientific research, upgrade the technological capabilities of industrial sectors in all countries, in particular developing countries, including, by 2030, encouraging innovation and substantially increasing the number of research and development workers per 1 million people and public and private research and development spending. Examples of Activities:
  • The Kitchen: Continue the FoodTech hub in partnership with the Israeli Innovation Authority. Strauss pledged to invest up to NIS 100 million in 30 FoodTech start-ups, over a period of 8 years.
  • The Social- Economic Forum, supporting MSMEs
  • Building and upgrading facilities to LEED standards, and, moving to automation processes based factories

Life below water (14)

Life on land (15)

No poverty (1)

Partnerships for the goals (17)

Peace, justice and strong institutions (16)

Quality education (4)

Reduced inequalities (10)

Responsible Consumption and Production (12)

Our ecosystem is unable to meet the growing demand of the world's population for vast resources, year after year. We are working hard to adapt our manufacturing processes to this fact through development based on a circular supply chain, industrial waste management and significant reductions across our value chain. These processes are carried out through the implementation of technological innovation, energy enhancement, efficiency in water consumption, and education and encouragement for consumers and suppliers about adopting sustainable practices.

Relevant Goals:

12.2  By 2030, achieve the sustainable management and efficient use of natural resources.

12.3  By 2030, halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses

12.5  By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse

12.6  Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle

12.7  Promote public procurement practices that are sustainable, in accordance with national policies and priorities

12.8  By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature

Examples of Activities:

  • Promoting local and responsible procurement
  • Finding solutions for animal and protein replacement products. More than NIS 3.5 million has been invested in a dedicated production line for animal-free protein yogurt.
  • Finding reusable solutions for certain materials and treating waste. Three industrial plants in Israel achieved a level of zero industrial waste for landfill.
  • Promoting responsible marketing approaches and encouraging the implementation of sustainability work practices by our suppliers. In 2019, 86 small companies participated in Ma'ala's ranking, of which 37, or 43% are Strauss suppliers.

Zero Hunger (2)

Beyond the topic of global hunger treatment, Goal #2 aims to address food security and nutrition as well as promote sustainable agriculture. We at Strauss work extensively with farmers in third world countries to improve practices through training, guidance and tools. In addition, innovative methodologies are applied to improve food safety and improve the nutritional values of our products.

This is in addition to annual food donations for needy families, such as a collaboration with the Latet Association in Israel valued at NIS 7 million in 2019.

Relevant Goals:

2.1 By 2030, end hunger and ensure access by all people, in particular the poor and people in vulnerable situations, including infants, to safe, nutritious and sufficient food all year round.

2.3 By 2030, double the agricultural productivity and incomes of small-scale food producers, in particular women, indigenous peoples, family farmers, pastoralists and fishers, including through secure and equal access to land, other productive resources and inputs, knowledge, financial services, markets and opportunities for value addition and non-farm employment.

Examples of Activities:

  • A new food safety plan for growers, covering all aspects of fruit and vegetable growing.
  • Innovation in food safety, such as Inspecto and BactuSense, which were developed under the auspices of The Kitchen, and are concerned with the early detection of food bacteria.
  • Accessing food for different populations, including the Plants with a Purpose project and food donations through the Latet organization.