In addition, several initiatives were taken in Israel, including:
- From the Field to You – connecting farmers and consumers through the “Taste of Nature” marketplace.
- A move to acquire small chocolate and food manufacturers to support the Confectionary Division’s initiative
- Support of small dairies – Strauss Dairies invested in a project to support small dairies and family dairies whose stability was significantly impacted by a drop in consumption outside the home.
- Projects providing employment to our suppliers in the fields of media and production, for example, the Milky Summer Events.